After a lengthy rebranding effort culminating in a national design competition this past summer, NAAP is excited to unveil the new brand!
After ten years, NAAP needed a new identity that reflected our fresh and innovative approach to community building and organizing. Elaborating on the strategy that drove this transformation, Sarab Al-Jijakli, National Board member explained, “Our Brand strategy is grounded in the notion of “Collective Advancement”. NAAP, as the premier Arab-American network, helps enable both individual and community to power forward and as we enter our second decade we needed a visual identity that could represent that.”
NAAP received submissions from as far away as Egypt, however the winning design was by Altaf Sharif from New Jersey who’s entry won the competition with it’s simple, yet meaningful use of the dyad [the arrow icons]. The dyad links two people, the beginning of a strong network and is the basis from which the organization evolved.
Elaine Asal, National board member and re-brand committee chair said, “It’s been an honor to be part of this launch, and the development of this new look and feel for NAAP. Being able to work with such talented people from across the network, has been eye-opening and exciting experience, but most of all, is a great example of the diverse skills our members have to share.”
The logo and accompanying brand materials can be used in a variety of ways – the design system is flexible and will allow for stronger consistency in messages and visual identity while conveying youthful energy, progressive sensibilities, and a clean and modern design aesthetic.
For more information on the new brand guidelines visit www.facebook.com/naapnational.
Collective advancement starts with you.